CEPT Practice C1 Level Read and select about Marketing the Veg-0-Matic

 

Marketing the Veg-0-Matic

Why did the Veg-0-Matic sell so well? Doubtless Americans were eager for a better way of slicing vegetables. But it was more than that; the Veg-0-Matic represented a perfect marriage of the medium (television) and the message (the gadget). The Veg-0-Matic was, in the television sense, utterly transparent. You took the potato and you pushed it through the Tefloncoated rings and - lo and behold - you had French fries. There were no buttons being pressed, no hidden and intimidating gears: you could show and tell the Veg-0-Matic in a two-minute slot and allay everyone's fears about a daunting new technology. More specifically, you could train the camera on the machine and compel viewers to pay total attention to the product you were selling. TV allowed you to do even more effectively what the best pitchmen strove to do in a live demonstration - make the product the star.

1 The Veg-0-Matic would be useful for someone who wanted to

A cook chips safely.

B cut up potatoes quickly.

C peel carrots easily.

D fry in a healthier way.

c

h

e

c

k

y

o

u

r

a

n

s

w

e

r

The correct answer is letter B.